Using practical examples, discuss the key challenges facing companies in the twenty-first century.

1.Using practical examples, discuss the key challenges facing companies in the twenty-first century. What actions might marketers take to ensure they continue to survive and thrive in the new connected world of marketing?
2.Are the marketing skills that drove huge growth of low cost airlines the same as those needed to address the environment challenge they currently face?
3.A very common question small business people have about the pricing strategy section of the marketing plan is: how do you what price to charge? what would your advice be to them?
4.In 1985 the Coca-Cola company introduced reformulated coca-cola, often referred to as new coke, marking the first formula change in 99 years. The company didnt set out to create the firestorm of consumer protest that ensued ; instead, the coca-cola company intended to re-energize its coca-cola brand and the cola category in its largest market, the united states. However the backlash from consumers was enormous in scale and its scope. What went wrong and why?
5.Discuss why you should study marketing.