A. describe all the organizational capabilities and competencies.
B. identify and agree on the key capabilities and competencies.
C. identify sources of competitive advantage and disadvantage in the main product-market segments.
D. prepare current product-market profile.
2. Which of the following is NOT a criterion mentioned in the text for determining whether or not resources and capabilities are strengths or weaknesses?
A. Comparison against competitors
B. Current performance
C. Trends in market share
D. Financial ratios
3. Statements of desired outcomes are known as:
A. core competencies.
B. organizational goals.
C. distinctive competencies.
D. management vision.
4. Factors like Coca-Cola's brand name "Coke" and Nike's "swoosh" symbol construct __________ resources for the organization.
A. physical
B. intangible
C. financial
D. invisible
0 comments:
Post a Comment