should all organisations consider their brand as an employer?

should all organisations consider their brand as an employer?
Core sources of the essay are:
-Edwards, M. R. (2012). Employer Branding: Developments and Challenges. In S. Bach & M. R. Edwards (Eds.), Managing Human Resources (pp. 389-410). Croydon: Wiley. Ch. 18
-CIPD. (2009). Employer branding: maintaining momentum in a recession CIPD Guide. London: Chartered Institute of Personnel and Development.
-Breaugh, J., & Starke, M. (2000). Research on employee recruitment: so many studies, so many remaining questions. Journal of Management, 26(3), 405-434.
-Newell, S. (2005). Recruitment & Selection. In Bach, S. (2005) (ed) Managing Human Resources. Oxford: Blackwell. Ch. 5.
The essay should not exceed 500 words. This is really important.
In a wider context, the essay should answer the question as 'yes' but of course it should also discuss the counter argument.
Special focus on the key role of employee branding in attaining person-organization fit.