Select a company currently experiencing marketing changes and prepare 10 minutes oral presentation

Select a company currently experiencing marketing changes and prepare 10 minutes oral presentation. Create up to 10 slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix & perceptual mapping. Each of the four P's should be addressed on its own slide. -Product -Price -Place (distribution) -Promotion (advertised) The final slide should analyze the changes this company is experiencing and the driving forces behind the changes. Review "perceptual mapping" located on the Week 2 ERR page. Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing. Select an industry with many competitors. Select two key variables that segment the competition. Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.