Purpose: To assess students’ understanding of the basic concepts of marketing. This will also assist the lecturer-in-charge and tutors to assess students’ written communication skills, and assist those who might need extra support in this area.
Learning outcomes assessed: 1, 2 & 5
How to submit: In the box marked ‘MKTG100’ at the reception of the School of Business no later than 4:00 PM
Return of assignment: Two weeks after the assignments have been submitted.
Assessment criteria: The rubric is provided in the appendix of this outline.
Assessment task 2 – Marketing analysis
Working as a team of 3-4, students will be required to demonstrate the key concepts learned in the lectures by writing a report that brings together their critical thinking skills to show how those concepts are applied in the current business environment
STUDENT SUPPORT
If you are experiencing difficulties with learning, life issues or pastoral/spiritual concerns, or have a disability/medical condition which may impact on your studies, you are advised to notify your Lecturer in Charge, Course Coordinator and/or one of the services listed below as soon as possible. For all aspects of support please contact the Office of Student Success.
• Academic Skills offers a variety of services, including workshops (on topics such as assignment writing, time management, reading strategies, referencing), drop-in sessions, group appointments and individual consultations. It has a 24-hour online booking system for individual or group consultations.
• Campus Ministry offers pastoral care, spiritual leadership and opportunities for you to be involved with community projects.
• The Career Development Service can assist you with finding employment, preparing a resume and employment application and preparing for interviews.
• The Student Advocacy Service is an information, advice and referral service.
• The Counselling Service is a free, voluntary, confidential and non-judgmental service open to all students and staffed by qualified social workers or registered psychologists.
• Equity and Disability can assist you if you need educational adjustments because of a disability or chronic medical condition; please contact them as early as possible.
• Indigenous Units on each campus provide information and support for students.
The Unit Outline Resources web page (http://students.acu.edu.au/241467) provides links for each service.
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