First, to learn about the various characteristics of the Product component of the marketing mix, watch the following presentation on Marketing Strategy-Product
Obtain feedback from your fellow learners and use it to refine and further develop your new product idea concept. Provide viable feedback to a minimum of two of your fellow learners to help develop and refine their new product idea concept.
Checklist:
Product description: Give details about the product and its purpose.
The basic elements of the brand: Discuss why this new product idea fits the companys image.
Describe the adopter category that would be attracted to purchase your new product idea (p. 179-181 of your etext)
Product features and benefits: Identify the most important features and benefits of the product that differentiate the product in the marketplace.
Packaging and labeling: Describe the packaging and labeling for your new product idea.
Service characteristics and Relationship marketing: Describe the service characteristics and relationship marketing strategy for your new product idea.
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