Mr Peter Tchaikovsky, your manager, has set up the following tasks for you to complete this project:
Refer to the marking criteria for details of mark allocations.
Task 1: Journal (maximum 500 words) 10%
Prepare a journal that records your activities and progress related to completing this assignment. In date order, clearly list the following:
• Date of research activity/discussion
• Full description of research activity / discussion (at least 25 words)
• Web sites visited to collect information; other references accessed (using Harvard AGPS Referencing style – submitted separate to the List of References in Task 2).
• Time duration of the activity
If you are working in a team, clearly state the activities of each team member.
Submit this journal as an appendix to Task 2. Any references to web pages and online documents, such as white papers, should be listed at the end of the journal.
Task 2: Case study (max 4,500 words) 90%
Report Structure and Presentation 5%
Your report should include a professional title page, computer generated Table of Contents (including List of Tables and List of Figures) and Appendices.
Note: Make sure to state the names of all students involved in the report on the title page.
Report Letter of Transmittal, Executive Summary and Introduction 5%
Your report should include a letter of transmittal, executive summary, and introduction to the report.
Report Section 1 - E-Business and Mobile Business 10%
How can the business move from mail order to being an online presence?
• What are the benefits and challenges that the business should be aware of before becoming an e-business?
• What are the characteristics of Web / Business 2.0? How should the business address these characteristics when setting themselves up as an e-business?
• Which type(s) of e-business model(s) should the business be considering implementing? Why?
• What type of e-commerce tools should the business consider utilising to connect and communicate with their customers? Why?
• What tools should the business use to measure their e-business success?
• Should the business also consider implementing m-business? What are the benefits and challenges Dr Vivien “Viv” Aldi will need to be aware of?
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