In order to cement the value connection between a company's products or services and foreign markets, global marketing managers plan targeted brand calibration strategies. The product and price elements of the marketing mix are fine-tuned for a precise foreign market customer segment.
For your product or service, you selected a target market in Week 1 and an entry strategy in Week 2. This week, you will create a target market brand calibration plan.
Use country directory sources to identify population, economic, and cultural indicators for the chosen foreign market.
Describe the target market profile using environmental factors for segmenting the foreign country market, such as geographic, political, economic, cultural.
Decide which global brand product and price element benefits are most desirable to the foreign country target market and explain how those benefits can be tailored to targeted customer characteristics.
Develop a target marketing strategy for the selected global brand in terms of its potential to improve the value calibration of the global marketing mix.
Cite all sources.
Write your proposed global brand target marketing plan as a 3 page Word document formatted in APA style.
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