Medical devices sold in Japan Product - Medical prodcuts

Medical devices sold in Japan

Product - Medical prodcuts The value contributed by calibrating global promotion plans is partly determined by competing brands' marketing communication media and message strategies in the targeted foreign country market.

For your selected product or service and host country, create a global positioning plan and promotion strategy.

Examine the foreign country market to identify two dominant competing brands and note their primary brand attributes from company or marketing media sources.

Evaluate the pattern of media usage and message appeal used by the two identified dominant competing foreign market brands.

Formulate a promotion strategy that achieves a unique competitive position in the minds of foreign market customers based on three factors:

brand attributes recognized,

market media utilized, and

promotional messages emphasized.

Write your proposed global positioning plan and promotion strategy plan in a 2-page Word document formatted in APA style.