McDonalds business Name Subject Institution affiliated Date Strategic positioning According to McDonalds’ outlook of strategic positioning, he describes it as doing activities differently from their competitors,

McDonalds business Name Subject Institution affiliated Date Strategic positioning According to McDonalds’ outlook of strategic positioning, he describes it as doing activities differently from their competitors, i.e. carrying out similar activities in a different manner. In this way, ones company develops into a superior performer in the industry. Their strategy and positioning is aimed at satisfying a certain market sector. For instance, it can be directed towards satisfying a group of individuals such as the young, adults, low income earners, the middle class, the rich etc. They also choose their customer base and how to serve them. It can be either a narrow or a broad scope. The company selects either of the two so as to achieve good results MacDonald’s businesses also ensures a pocket friendly low costs of its products, thus a low cost strategy. Social responsibility McDonald has based his success on a social responsibility strategy that will ensure smooth relation with his clients. His Win strategy that is composed of 5 P’s has a strong foundation of ensuring the success of the business. His strategies will not only making the business bigger but ensures that the business becomes better as compared to other similar businesses. This strategic plan is based on undertaking the initiatives based on the 5 P’s with the aim of delivering exceptional customer experience. The 5P’s refer to the people, products, price, place and promotion. Business ethics and Customer experience Customer experience McDonalds core values are based on customers.