MAMC Consumer Behaviour

MAMC Consumer Behaviour
Students will be required to critically evaluate certain concepts and models of consumer behaviour and assess how such concepts and models apply to practical marketing and brands choices. Students may be required to make a presentation of the report as part of the assessment. Each student will write a short report of no more than 3000 words; based on literature review and empirical studies (week 11).  This will address Learning Outcomes 1-12.
The Question
For the last durable product you purchased you are asked to fully describe the decision-making process that you employed. Choose a decision-making model and critically evaluate it. Explain how you identified the need/how you collected relevant information as well as the evaluation process. Describe the outcome and your post purchase behaviour (patronage, recommendation etc)
Maximum word limit- 3000 words – (excluding references, tables and figures)
Deadline: Thur 04th December 2014 – Soft copy to Turnitin and Hard Copy to Student Office before 630pm
INDIVIDUAL COURSEWORK GUIDELINES
Presentation, structure, logical sequencing of discussion grammar, and spelling              (10 marks)
The work should be written in good English
The report must include clear headings and subheadings. Students should avoid excess use of headings and subheadings.
The discussion should flow smoothly showing a clear link between the theory and your decision making process.