Importance of your business’s vision, mission, and values

Write a 1,050- to 1,400-word paper in which you explain the importance of your business’s vision, mission, and values in determining your strategic direction. Include the following:

•         Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

•         Create a vision for your business that clearly demonstrates your decision on what you want your business to become in the future.

•         Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
•         Analyze how the vision, mission, and values guide your organization’s strategic direction.


•         Evaluate how your organization addresses customer needs and critique how they achieve competitive advantage.