Identify a specialty that fits for your geographic area and justify your selection

You have recently been hired as the Vice President of Marketing of a hospital in your geographical area. It has been determined that specialization will be the direction the hospital will take. You have been asked to research options for regional specialization that will result in a higher profit margin for the hospital. Ultimately, the hospital will adopt only one specialty.
(1) Identify a specialty that fits for your geographic area and justify your selection.
(2) Indicate what level of intensity would promote this transition effectively, keeping in mind those physicians, employees, and consumers who will be affected by the change. Provide support for your answer.