Fashion Promotion

Fashion Promotion
Basically to explore chanel and understand the visual ascetic and what its fine detail in packaging has done for the brand.
e.g Iconic perfume bottle, strict colour codes, Consitencey throughout the brand.
*How its shaped the brand identity
*Each visual has a purpose to Gabrielle Chanel
*Historical development of makeup and what makeup has become
*How it feels to open a Chanel package
*The fine detail that goes into wrapping a Chanel gift
*Consumer behaviour
Here are also some more books which maybe helpful -
Books which maybe useful -
Peiss, K. (2011). Hope in a jar: The making of America's beauty culture. University of Pennsylvania Press.
Holt, D. B. (2004). How brands become icons: The principles of cultural branding. Harvard Business Press.
De La Haye, A. (2011). Chanel: Couture and Industry. V & A Publishing.
Koda, H., Bolton, A., & Garelick, R. K. (2005). Chanel. Metropolitan Museum of Art.
McCracken, G. D. (1990). Culture and consumption: New approaches to the symbolic character of consumer goods and activities (Vol. 1). Indiana University Press. AND McCracken, G. D. (2005). Culture and consumption II: Markets, meaning, and brand management (Vol. 2). Indiana University Press. (Chapter 12)

Coco chanel, the legend and the life
Hope in a Jar: The Making of America's Beauty Culture < especially this as it could go deeper into the topic of makeup