Evaluate the competitiveness of two market leading products or brands

Evaluate the competitiveness of two market leading products or brands
Research and write an essay of 1500-2000 words following the guidelines below. It should include:
-an introduction.
-a main body including examples to support your arguments.
-a conclusion.
-8-10 source texts correctly referenced in the essay.
-a reference list of sources used in your essay.
-word count of essay (not including cover page, title or references).