Discuss the four main elements needed to bring an innovative idea to the marketplace

 Discuss the four main elements needed to bring an innovative  idea to the marketplace.
 What are then some of the difficulties facing  successful innovation?
Global Expansions  Questions:
 Are there different ethical risks an entrepreneur faces if entering a market in a developed country as compared to a market in an undeveloped country?
Identify those ethical risks.
What recommendations would you make to such an entrepreneur about ethical risks?