discuss the concept of segmentation and differentiate between geographic

1. From Chapter 7, discuss the concept of segmentation and differentiate between geographic, demographic, behavioral and psychographic segmentation. When are each used and why? Reply to 2 student postings. Due October 20.  Rosemery: Segmentation divides the market into groups and is a process of collecting and analyzing data on the background knowledge and income of target customers in order to identify and understand actual needs and requirements of potential customers demand.
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1. From Chapter 7, discuss the concept of segmentation and differentiate between geographic, demographic, behavioral and psychographic segmentation. When are each used and why? Reply to 2 student postings. Due October 20.  Rosemery: Segmentation divides the market into groups and is a process of collecting and analyzing data on the background knowledge and income of target customers in order to identify and understand actual needs and requirements of potential customers demand. Segmentation helps develop target marketing by sending messages that appeal to the wants and desires of different segments and then transmit those messages via the appropriate media.  The process encompasses the 7p’s, product, place, price, promotion, people, physical evidence and process. Geographic segmentation understands what will sell where and what won’t according to the location, the country, state, climate and age of population.  Example a market for tank tops would not work in a region where there is winter. Demographic segmentation determines whether a product needs to be designed for a specific special clientele or mass marketed. The product being marketed is ranked on age, gender, education, income, family size, occupation, culture and religion, language and nationality. Behavioral segmentation deals with customer loyalty to a particular brand, cost effectiveness and status if the consumer. Psychographic segmentation deals with the opinions, values and attitudes of the consumer and why they would prefer on product to another. Colene: Segmentation is the division of the market into smaller segments to reach consumers needs more efficiently and effectively. Geographical segmentation divides markets into geographical units: nations, regions, states, neighborhoods, or climate.The book used Domino's pizza as an examples for geographical segmentation.