Determine the economic value of The Coca-Cola Company

Determine the economic value of The Coca-Cola Company. This may involve some assumptions as to the cost of capital; just be clear as to the assumptions you are making. Step Two:  Using the sources you identified in the SLP, collect some data on each of the tangible and intangible resources of the organization. Step Three:  Using the sources you identified in the SLP, collect some data on each of the 3 capabilities. Step Four:  In a 4-5 page paper, write up the results of your internal analysis, leading to conclusions about the strengths and weaknesses facing The Coca-Cola Company as revealed by your analysis. Please note: These strengths and weaknesses should be synthesized with the results of your Module 2 Case to complete an overall SWOT analysis. The data you report must be properly cited through in-text citations and a reference list, or footnotes. Step Five: Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as The Coca-Cola Company's consultant.