Write a two- to three-pages (EXCLUDING title and reference pages)
Part I, Page 1:
Describe social marketing as it relates to public health.
Explain how the concept of social marketing has evolved over time.
Examine the ways in which the principles and techniques of social marketing can be applied to the promotion of health and the prevention of disease.
Part II, Page 2:
Describe the design and development of social marketing campaigns.
Explain how social marketing campaigns are designed to influence behavior change and improve the health of the target population.
Identify the steps involved in social marketing campaigns.
Examine the keys to successful social marketing campaigns.
Explain the strategy variations that occur based on the target population
Part III, page 3:
Explain how other countries are using a global approach to enhance public health efforts and provide examples of what issues they are addressing.
Examine the concept of whether the United States is “going global” to enhance public health efforts (i.e. give examples of how we are or are not “going global”).
Analyze why social marketing works so well in addressing global health concerns.
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