Data management involves the activities related to managing all of the data used for making effective decisions in an organization.

Data management involves the activities related to managing all of the data used for making effective decisions in an organization.

Write a data management plan of 2 3 pagesfor the hypothetical or existing retail company's case study that includes the following:

Description of all data and information that will be collected
Description of how the data and information will be used to support the e-commerce goals and objectives of the organization
Policies and procedures that will be used to protect consumer information
Add this to the data management plan section of your e-commerce business plan.

Be sure to cite your sources using APA style.

Final checklist

You were asked to develop an e-commerce business plan for a local company that seeks to offer its products for sale online. The retail company should be a hypothetical example of your choice or an existing company. The products they sell online will be procured from various suppliers.

Part 1

Tasks (objectives) include the following:

Executive summary (2-3 pages)
Mission statement
Descriptive company summary
Description of the business model
Description of stakeholders
Supply chain management plan (2-3 pages)
Description of the supply chain management system
Flowchart of the product procurement process (product flow)
Description of the activities used to coordinate key players in the product procurement process
Description of how information flows throughout the supply chain
Description of how finances flow throughout the supply chain
Customer relationship management plan (2-3 pages)
Description of general customer touch points (customer interaction)
Description of the customer profile, specifying what customer data will be collected and stored
Description of how customer satisfaction will be defined and measured
Internet branding and marketing plan (2-3 pages)
Market analysis summary
Brand strategy
Customer engagement plan
Description of various technologies that were used
Recency, frequency, monetary (RFM) analysis of customers that will be used to customize promotional marketing campaigns
Part 2

Tasks (objectives ) include the following:

Data and information management plan (2-3 pages)
Description of all data and information that will be collected
Description of how the data and information will be used to support the e-commerce goals and objectives of the organization
Include the policies and procedures that will be used to protect consumer information