Critically evaluate the quality and sustainability of IKEAs Marketing strategy

Critically evaluate the quality and sustainability of IKEAs Marketing strategy (i.e. the extended 7Ps marketing mix) in its current and future marketing environment. You should base your essay on a country of your choice
As a guide you should:
(a) Critically evaluate the marketing mix strategies (i.e through the use of the 7Ps) of IKEA in a chosen country
(b) Provide an analysis of the environment in which IKEA has to operate through the use of appropriate frameworks and theories (I.E PESTEL , 5 Forces) and evaluate the significance of the factors for the future development of IKEA
(c) Provide an evaluation of the quality and sustainability of the Ikea offering in the context of its marketing mix and marketing environment
You should draw upon relevant academic as well as practitioner sources to support your points (i,e. Broadsheet newspapers available on Nexis, reputable new agencies, documentaries via Box of Broadcasts etc).