BUS 688 Week 2 DQ 2 Managing the Downside and Building the Upside

BUS 688 Week 2 DQ 2 Managing the Downside and Building the Upside
Managing the Downside and Building the Upside. Imagine a company that wishes to immediately move towards securing an eco-advantage in the marketplace. Is building the upside more important or less important than managing the downside in the short-term? What about in the long-term? Why? Provide one example of a company that is not discussed in this week’s reading that seems to have adopted your position on this matter. Explain.
Respond to at least two of your classmates’ postings.