BCOM 426 Week 4 Discussion Question 1
How has globalization affected media technologies?
Provide specific examples.
How have media technologies affected globalization?
Provide specific examples.
BCOM 426 Week 4 Discussion Question 2
What is the role of media technology in relation to organizational profitability?
How might an organization leverage media technology to increase organizational profitability?
Provide a specific example
BCOM 426 Week 4 Team Assignment Media Campaign Proposal
Resource: Virtual Organization
Use the link on the student website to access the virtual organizations.
Select one of the organizations and create a profit-generating activity, product launch, grand opening, Initial Public Offering (IPO), and community event for your selected organization. This activity will be the basis for your Media Campaign Proposal.
Attain faculty approval of your organization and activity before beginning this project.
Develop a 2,100- to 2,450-word media campaign proposal in which you address the following:
· Provide an overview of your selected organization.
· Describe your selected activity.
· Conduct a SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis of the activity.
· Describe the target market for your campaign.
· Describe the communications goals for your media campaign.
· Recommend at least two media strategies that must be used to achieve the communications goals of the campaign.
· Analyze the affect of regulations on your proposed media campaign.
· Describe how end result of the campaign will be evaluated.
Cite your references consistent with APA guidelines. If you used an electronic source, include the URL. If you used a printed source, attach a copy of the data to your paper.
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