These are the exact guidelines my professor has outlined for this assignment:
- Demonstrates a complex understanding of the feminist issues raised by the ad; looks comprehensively at the ad to consider all images, the ways in which the images are organized, all copy text in the ad, as well as its publication context; thoroughly interprets these observations using concepts drawn from the film, Killing Us Softly 3 and the course readings; the paper has exceptional mechanics, a strong thesis, and body of concrete and relevant evidence to support it; the ideas are highly organized, and details are clearly related to the main concepts through strong topic and concluding sentences; the paper includes a creative title, and accurate, properly formatted references and bibliography
- Advertising and the Body: For this assignment, you are asked to watch the video, Killing us Softly 3, by Jean Kilbourne. After viewing the video, find an ad from a magazine,, then use the video and your two texts for the course to analyse your choice.
Since you may wish to draw on a variety of materials, feel free to look ahead in the textbook and make use of articles assigned in later weeks of the course. Be sure to begin with a clear and detailed description of your ad; do not allow the copy of the ad you have included with your assignment to speak for itself. In your analysis, you may want to address some of the following questions: How are women objectified? What sex roles are women assigned? How are values implied through the use of race, gender and class? What kind of heterosexual relationship do advertisements often create? How is power assigned sex roles through advertising? This assignment asks you to go one step further, by examining the influence of advertising on you personally and your self-worth, but also how you believe advertising affects other women and perhaps even men. This paper should be two or three double-spaced typed pages. Include your ad with your essay. You are required to use articles from your texts to support your argument. Remember to cite all sources and include a bibliography
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