Analysis of an organisations and its competive environment and reccomendation of a strategy

Analysis of an organisations and its competive environment and reccomendation of a strategy
- Analyse the current internal environment (see content from weeks 2 and 4)
Resources, Core competencies,VRIO Analysis, Value Chain, Value network
- Analyse the current competitive environment (see content from week 3)
PESTEL Analysis, Porters five forces, Industry lifecylcle
(about 500 words) - Develop (showing your process) and describe potential scenarios for the future competitive environment (see content from week 3)
Scenario planning (just list about 6 points each under the headings for PESTEL analysis)
(about 400 words) - Generate 10-15 outline potential strategies for consideration (see content from weeks 5 and 7)
Example of strategies : Market penetration, product development, market development, diversificaton , unrelated markets, related markets, Backward Integration, Foward Integration , Full Integration, Partial Integration, Outsourcing , directional policy matrix, differentiontion, hybrid, international strategies should be included (Global,Transnational, export, multi-domestic)
innovation strategies (transformation, radical, incremental, product,service,process)
Competitive responses to innovation(pioneer and follower)
( about 400 words) - Select (showing your process) and describe in detail up to three strategies for implementation (see content from weeks 8 and 9)
TOWS MATRIX for short term and TOWS MATRIX for long term
ARTICULATING STRATEGIES (examples)
International
Begin export of product A to country Y to achieve . . .
Move to a multi-domestic strategy covering countries/regions . . . within n years establishing regional offices in . .
Partner with foreign partners . . . to augment our core capabilities . . .
Innovation
Transformational development of product . . . by . . .
Radical development of process . . . by . . .
Incremental development of service in . . . by . . .
Business-level
Target segment A with a high quality-high price offering to drive up profits (Porter)
Target segment B with a low quality-low price offering to increase market share (Porter)
Exploit the potential of core capabilities 1, 2 and 3 by developing a new product (specify) in a new market (specify) (Ansoff)
Address weaknesses in purchasing and sourcing by outsourcing
Address weaknesses in purchasing and sourcing by moving downstream (vertical integration)
Corporate-level
Withdraw product A from market Y and reinvest in developing product B in market Z (DPM)
Selectively grow products/markets . . . To be reviewed in 2 years
Move from a Portfolio Manager to Parental Developer approach in order to achieve