Executive summary mission, visionand goals of the organization
Company overview Company historyand summary of locations or if a start up provide an overview of how the ideacame to be and the need for the new organization
Products and services Product listand service description, outline the competition in the market, any technologywhich will or can be used and future products or services
Market analysis & plan Marketsegment the organization competing in (ex. Starbucks is in the specialty coffeemarket, but recently expanding in to a fast casual dining experience with theoffering of sandwiches, etc), explain the value the product or service brings tothe market and any marketing campaigning which meets the market s needs.
Management Organizational structureand how many employees organization has
Financial Statement if an existingorganization research if the organization has had a profit and explain from whatyou know above, why or why not, if start up explain all the costs associatingwith getting starting and how quickly you will have a profit, further how long before you can pay off your start up costs
SWOT Analysis Strengths,
Weaknesses, Opportunities and Threats of the organization.
Conclusion
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