Strategic Marketing, Planing & Control

Knowledge and Understanding
On successful completion of this module students will be able to:-
1. Critically evaluate the links from the corporate to the marketing strategy and methods of delivering an organisations corporate mission and vision.
2. Develop marketing strategies to establish an organisation’s global competitive and sustainable stance to achieve the organisation’s strategic intent and deliver its value proposition.
3. Develop strategic marketing plans, using synergistic planning processes, ensuring they are within the resource capabilities of an organisation.
Transferable/Key Skills and other attributes
On completion of this module students will have had the opportunity to :-
I. Practice a range of communications and technology skills through oral presentations, written submissions, seminar discussions and debate.
II. Develop research and information gathering skills.
III. Work collaboratively with others.
IV. Enhance analytical and evaluative skills using data, articles and other lecture, seminar and own researched materials.