Risk and uncertainty, the key public relations issues in the contemporary era

Risk and uncertainty, the key public relations issues in the contemporary era.
For this essay assignment you are required to critically analyse the social and cultural roles assumed by public relations and consider the influence of public relations work in society.
The topics build on themes.In addition to meaningfully engaging with and citing relevant module readings, you are also required to support your analysis and argument by meaningfully engaging with and citing readings that you find independently
Risk and uncertainty are key public relations issues in the contemporary era.
Discuss. Draw on key concepts and analyses offered by Ulrich Beck and/or Anthony
Giddens in addition to relevant public relations scholarship. Use several examples of specific public relations campaigns to illustrate your points.