Report on Fishy Foods Business

You have been given a fictitious case study (Fishey Foods) but very typical of a start up company.
Using the information contained in the case study, Mintel reports: Impact of the Recession on Eating Out Habits - UK - October 2010 and Consumer Attitudes Towards Lunch Out-of-Home - UK - October 2014 and general market information Write a report containing the following:
Introduction to the report
A section recognising the nature, role and importance of marketing in Fishy Foods
An external and internal environmental analysis.
An appraisal of the existing customer management process within Fishy foods and a proposal for improvements.
A section explaining the customer behaviour of the typical customers for Fishy Foods.
A section explaining the need and advantages for Fishy Foods in having effective customer segmentation, targeting and positioning. In order to fully explain this section you will need to suggest and justify at least two segments of customers. You will also need to say which targeting strategy is to be used and why. You will submit a positioning map.
Conclusion