MKT5000 course help

Notes
1. All assessment items are to be submitted through the Moodle assessment links found on the Study Desk.
2. The marketing reflection can be submitted in any format.
3. Assignments 1 and 2 are to be submitted using Word format (2010 or earlier). Assignments submitted in a PDF format cannot be marked and will be returned to students unassessed.
4. Assignments 1 & 2 are expected to have a title page which includes your student name (as it appears on your enrolment record), your student number, the course name and the assessment task as outlined in the Communications Skills Handbook.
5. Submission times and dates refer to Australian Eastern Standard Time (AEST).
6. Late submissions will incur a penalty of 5% per day unless a request for an extension has been granted prior to the due date. Note the USQ extension policy found at http://policy.usq.edu.au/documents.php?id=14749PL particularly section 4.2.4 which states:
4.2.4 Late submission of Assignments
Students can apply for an extension of time to submit an Assignment at any time up to the deadline. Students are strongly advised to make a request for an extension as soon as their need becomes apparent. Delay in making a request involves the risk that there will be insufficient time (with consequential loss of Marks) if the request is refused.
The Course Examiner may grant a short extension of the deadline for submission of an Assignment. Extensions are usually granted only in cases of Compassionate and Compelling Circumstances in accordance with the Assessment of Compassionate and Compelling Circumstances Procedure.
Generally, extensions will be limited to a maximum of five University Business Days. A Student requiring an extension for a period of time in excess of this should consider applying for a Deferred Assessment as per section 4.4 'Deferred, Supplementary and Varied Assessment Items and Special Consideration' of these procedures.
Granting of an Assignment extension is considered a significant concession. Applications may be rejected if there is reason to believe that the Student is seeking an unfair advantage as might be suggested by a pattern of repeat requests for Assignment extensions.
Applications for extensions must be made in writing to the Course Examiner together with accompanying documentation as specified in the Assessment of Compassionate and Compelling Circumstances Procedure.
The application and all supporting documentation must be submitted electronically.
An Assignment submitted after the deadline without an approved extension of time will be penalised. The penalty for late submission without a preapproved extension will be specified in the assignment instructions. At the very least, the penalty for late submission is a reduction by 5% of the maximum Mark applicable for the Assignment, for each University Business Day or part Business Day that the Assignment is late. An Assignment submitted more than ten University Business Days after the deadline will have a Mark of zero recorded for that Assignment.
Course Examiners may refuse to accept Assignments for Assessment purposes after Marked Assignments and/or feedback have been released. If Compassionate and Compelling Circumstances appear to exist, Course Examiners must consider these before refusing to accept an Assignment.
Marketing Reflection – Explaining marketing management philosophies (for the development of marketing strategy).
Description Marks out of Wtg (%) Due date
Marketing Reflection
Background
Reflective writing is the evidence of reflective thinking and reflective thinking is part of the critical thinking process where people analyse, evaluate and make judgements from new information and knowledge to ultimately arrive at an informed perspective. The practice of reflective writing will be introduced in this first assessment task. In this assessment you will be asked to prepare information for a business audience about marketing management philosophies.
The Task
There are five alternative marketing management philosophies (also called marketing philosophies) under which any organisation can conduct its marketing activities, and these are; production concept, product concept, selling concept, marketing concept, and societal marketing concept.
You have been asked to prepare a short commentary (500 – 700 words or equivalent 5 - 10 minute presentation) for a business audience explaining these marketing management philosophies in such a way that business owners, who may have never had any formal marketing education, could understand the five concepts and be able to decide which one(s) to adopt as the fundamental building block of marketing activity and strategy.
Your commentary can take any form that would be acceptable to this audience (for example, a blog, an article, newsletter item, a wikki, a short video presentation or slide share presentation). In your submission you are to conclude your discussion with at least one example of how a business could now incorporate or use this information to help them develop a marketing plan.
Submission Instructions
All assessments are to be submitted using the link on the Study Desk for Marketing Reflection Assignment which you will find at the end of module 3. You can submit this task in any format you choose. If you choose to develop a video presentation then you must also upload a script and/or power point slides with notes to accompany the work.
Your work will require references to support your discussion. If you are submitting a presentation, these references need to be evident in the script or presentation notes that you also attach. Make sure you use the Harvard AGPS referencing style. There is an
electronic Harvard AGPS referencing guide in the USQ Library, and you can also refer to the Communications Skills Handbook.
The grading rubric
Below the required standard
0% - 49% Meets the required standard
50% - 80% Exceeds the
required standard
81 - 100%
Total mark
Content
Did the student accurately define the marketing management philosophies in such a way that a
person without university or marketing knowledge could easily understand?
Did the student provide sufficient information in their commentary about how you could incorporate the understanding of these concepts into a marketing strategy such that a business person could understand enough to make a decision on how to incorporate them into their marketing efforts?
/5
Format and Evaluation
Did the student present their work; use a
communication style, and adopt a language that would be appropriate for the audience nominated?
Did the student present their work in a creative and informative manner?
Did the student present their information in such a way that they were able to confidently convince the reader/watcher that they knew what they were talking about, including sufficient and appropriate theoretical evidence and support?
/5
Final Comment:
/10
Total Mark /10