MARKETING PLAN

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MKT435: Internet Marketing
Instructions for Personal Web Project
This project consists of two related parts: (a) a written e-marketing plan about yourself, and (b) development of a web site to support your personal e-marketing plan developed in (a). The purpose of this project is to help you understand the basics of Web page development and at the same time help build your own Web site.
Part I: E-Marketing Plan for yourself: (60 points)—about 5-7 pages
Part I is the written part of the project as follows:
---A separate cover page: Your Full Name, MU-ID, Course number (1 points)
---A separate content page: Table of Contents with page numbers (2 points)
---A separate summary: A brief executive summary of your project (2 points)
     
The marketing plan:
1. Introduction: (10 points)
Write a paragraph or two to introduce yourself: Where you were born, where do you live now, your high school experience, your experience at Marshall University, work experience, etc.
2. Your Career Analysis: (20) points)
a. Articulate your career mission or goal in a few sentences.
b. Your educational background: major, minor, etc.
c. Your work experience
d. Your technical skills, soft skills, leadership abilities, and talents, etc.
e. Community involvement (voluntary work, membership in civic or social organizations, etc.)
3. Select three companies for whom you would like to work after graduation. Give a brief description of each company. (10 points)
4. Personal interests and hobbies (5 points)
5. Your project Part I must be typed, single-spacing, using MSWORD with Times New Roman, font of 12.  Check for any grammatical/spelling errors, typos, etc.  Also, be sure to organize Part I using appropriate headings, subheadings, etc.
(10 points)