HAT303 Individual Essay

Description: Students are to produce an essay of no more than 2000 words on one of the following topics.
Topic 1
Write an essay on the effect of technological change on the lodging industry, and how businesses should best respond. Consider the question from both sides: 1) the effect on how the business is run and 2) how customers access and perceive the industry.
Topic 2
Write an essay on how the lodging industry is affected by economic conditions. Using journals, texts, and published material from major hotel chains for support, outline what changes you would expect to see in the industry in the mid-term future (three to five years).
Your essay should be critically reflective and based on the reading of a wide range of resources. You should research using all of these sources: Internet, library texts and educational journals to clarify your position. You should refer to material from at least two books, at least two journal articles (online journal articles) and at most two (2) internet sites (general websites). Based on these reading, you should prepare an informed response to the essay topic.
Feedback: Comments and a mark will be returned to you within two week of submission.
Below is the marking guide which will be used to provide you with your grade and summary feedback.
Assessment Marking Rubric: Assessment 1 HAT303
Student Name & ID: ……………………………………………………………
Criteria HD (High
Distinction)
85%-100% DN
(Distinction)
75%-84% CR (Credit) 74%-65% P (Pass)
50%-64% NN (Fail)
0%-49%
Demonstrated exceptionally Demonstrated very well Demonstrated
clearly Demonstrated in some areas Not demonstrated Score
CONTENT (8 marks) The students have:
• Interpreted the instruction/question appropriately. /8
• Clearly addressed the topic with appropriate elaboration of relevant sub-topics, appropriately weighted and within the prescribed word count.
• Demonstrated an understanding of the necessary concepts/perspective/theories.
• Used sufficient and appropriate material from relevant and credible sources to effectively support the key points.
• Followed any instructions on the number and type of references to be used.
• Demonstrated the ability to critically reflect upon key ideas/issues/findings.
STRUCTURE/ORGANISATION
(4 marks)
• The introduction is appropriate to the type and format of response and clearly outlines the focus. /4
• The body of the response is well structured, with coherent and logical development of key ideas in appropriate sections/paragraphs.
• Each section/paragraph has a clear focus and line of thought.
• The conclusion is appropriate to type and format of the response, successfully summarising the key ideas/issues/findings.
WRITTEN EXPRESSION (3 marks)
• The writing style is appropriate to the task. /3
• The writing is fluent, exhibiting grammatically correct sentences that are appropriately punctuated.
• There are no spelling or typing errors and due regard is given to rules of capitalisation and abbreviation, etc.
• Key ideas from the literature are effectively paraphrased and cited, and direct quotes are appropriately incorporated.
PRESENTATION (2 marks)
• The response conforms to the appropriate style guide advice and the requirements of the specified format (font, margins etc) /2
REFERENCING (3 marks)
• In-text citations and direct quotes follow referencing guide rules.
Reference list and/or bibliography appropriately compiled.