Explain how the supermarkets will use Big Data and loyalty cards

1. Explain how the supermarkets will use Big Data and loyalty cards to enhance their business. (6 marks) 3/4 page
2. Data warehouses have been the default way that companies store analyse and create statistics on data. With the growing popularity of cloud computing and Big Data, predictions are being made of the decline of Data warehouses.
Evaluate both of these methods of data collection, storage and analysis from the perspectives of Asociacion de Supermercados and their customers.
Your response to question 3 must include evidence of independent research linked to the Asociacion de Supermercados case study.
With so much data being collected by Asociacion de Supermercados, privacy and freedom of data activist groups are concerned that customers especially those on low incomes will be unfairly disadvantaged.
3. Discuss the social and ethical implications from the perspectives of Asociacion de Supermercados and their customers