BUS102 Business Proposal & Analysis

Introduction:
Form a group of 3 to 4 students and write a Business Proposal and Analysis based on creating a start-up business. Give the names of your group members to your lecturer in WEEK 4.
Scenario:
You are in a partnership with 3 to 4 other investors who have all committed to fund a start-up business. You have a $250,000 budget, so you will have a significant opportunity to build a good small business with 5 to 10 staff.
With your partners you will need to identify and agree on what type of business you want to open, what roles and responsibilities will be needed in your group and how you will organise your communication and deliverable outcomes.
Your first milestone is to complete the business background and planning elements. Working together in your partnership write a proposal and analysis which includes:
• Title Page
• Table of Contents
• Executive Summary
• Theory and purpose
• Background:
o Description of your business and the industry it operates in o Individual roles and communication strategy
o Outline the proposed organisational structure, mission and objectives
• Market and Situation Analysis o Environmental Scan o Competitor Analysis o SWOT Analysis
• References
Each week you will cover the background theory and given the opportunity to discuss practical applications and skills to complete to complete each task.
COMMONWEALTH OF AUSTRALIA Copyright
Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Assessment Information
Assessment Marking Rubric
Criteria HD (High Distinction) 85%-100% DN (Distinction)
75%-84% CR (Credit) 74%-65% P (Pass)
50%-64% NN (Fail)
0%-49% Score
Proposal Structure • Title page complete, centred and accurate
• Titles and headings accurately describe the contents
• Sections are numbered, and are in the correct order
• Table of contents correctly includes all sections
• Executive summary concisely and completely summarises the content presented
• Background includes business name, industry, organisational structure, mission and objectives
• Market & Situation Analysis- analyses the situation and develops a clear, logical, advanced argument • Title page complete, centred and accurate Titles and headings accurately describe the contents
• Sections are numbered, and are in the correct order
• Table of contents, with all sections
• Executive Summary completely summarises the content presented
• Background includes business name, industry, organisational structure, mission and objectives
• Market & Situation Analysis- analyses the situation and develops a clear, logical argument • Title page complete and accurate
• Titles and headings accurately describe the contents of most sections
• Sections are numbered, and are mainly in the correct order
• Table of contents prepared with all sections
• Executive Summary mainly summarises the content presented
• Background includes most relevant information
• Market & Situation
Analysis- analyses the situation • Title page accurate • Titles and headings accurately describe the contents of some sections
• Section order and numbering contains several errors
• Table of contents correct with some exceptions
• Executive Summary included
• Background includes some required information
• Market & Situation Analysis- analyses some elements of the situation • Title page incomplete or omitted
• Titles and headings do not reflect the contents
• Section order and numbering contains many errors
• Table of contents incomplete • Executive Summary not included or poorly constructed
• Background does not include background or purpose of report
• Market & Situation Analysis- does not describe or analyse the major elements of the situation
/5
Research and Analysis
• Market & Situation Analysis is of appropriate depth and all aspects of the discussion are relevant to the situation
• Market & Situation Analysis is supported by a substantial range of credible, current sources
• Comprehensive discussion of all parts of the task with all key concepts identified and clearly defined • Market & Situation
Analysis is of appropriate depth and some aspects of the discussion are relevant to the situation
• Market & Situation Analysis is supported by credible, current sources
• Detailed discussion of all parts of the task with all key concepts identified and defined.
• Market & Situation
Analysis is of appropriate depth and some aspects of the discussion are relevant to the situation
• Market & Situation Analysis is supported by a range of sources
• Discussion of all parts of the task and most key concepts identified and defined. • Most aspects of the Market & Situation Analysis are relevant to the situation but not in depth
• Market & Situation Analysis is supported by some sources but they are not always credible or current
• Discussion fails to address part of the task and identifies and defines about half of the key concepts. • Executive summary not included or poorly constructed
• Many aspects of the Market & Situation Analysis are not relevant to the situation
• Market & Situation Analysis is unsupported by relevant sources
• Discussion fails to address The task and only identifies and defines less than half of the key concepts.
/10
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Language and
presentation
• Sentences and paragraphs are well structured and clear.
• Vocabulary is professional, appropriate and extensive
• Grammar, spelling and punctuation are flawless.
• Document professionally presented in terms of KBS guidelines
• Intext referencing and reference list format correct to the Harvard Reference style
• Sentences and paragraphs are well structured and clear with minor exceptions.
• Vocabulary is professional and appropriate.
• Grammar, spelling and punctuation are good.
• . Document professionally presented in terms of KBS guidelines
• Intext referencing and reference list format correct to the Harvard Reference style with minor exceptions
• Sentences and paragraphs are mainly well structured
• Vocabulary is comprehensive
• Few errors in grammar, spelling and punctuation
• . Document professionally presented in terms of KBS guidelines with few exceptions
• Intext referencing and reference list format correct to the Harvard Reference style with some errors
• Sentences and paragraphs are readable but with grammatical errors
• Vocabulary is limited.
• Document professionally presented in terms of KBS guidelines with significant exceptions
• Intext referencing and reference list format contains significant errors
• Meaning is often unclear
• Comments are poorly structured
• Many grammatical, vocabulary and spelling errors
• Document poorly presented and many aspects do not comply with KBS guidelines
• Intext referencing and reference list format mainly incorrect
/5
Comments:
Assignment Mark/Grade: Total score
/20
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.